Did you know that more than 90% of the ships built yearly are designed by NAPA customers?

Our solutions play a key role in the global shipbuilding industry, where the NAPA brand is widely recognized and trusted. We are now looking for a Marketing Manager to join our international team of experts and lead amplify the global impact of NAPA Design Solutions through strategic and effective marketing.

NAPA – who we are

NAPA is a leading provider of software and digital services for the global maritime industry, harnessing data science to enable safer, more sustainable and future-proof shipping. NAPA Design Solutions is one of NAPA’s core business areas, offering a comprehensive 3D model-based ship design software suite that has been trusted by over 400 maritime organizations worldwide for decades.

Our solutions deliver exceptional value by enabling safe, efficient, and competitive vessel designs. Our customers range from the world’s largest shipbuilders to classification societies and smaller engineering firms.

The growing NAPA team

NAPA Design Solutions is looking for a Marketing Manager to join our global NAPA team and help drive lead generation for the NAPA Design Solutions product portfolio. In this role, you’ll create consistent, compelling stories that clearly communicate the benefits of our solutions to our target audiences. You will play a central role in ensuring that our value proposition, customer engagement, and commitment to advancing ship design efficiency are well recognized in the market.

You will work closely with the NAPA marketing team and the Design Solutions teams responsible for business development, product management, and global sales. You’ll collaborate with product, business, and sales experts to shape, maintain, and refine our core messaging. 

The role is a fixed-term parental leave substitute for one year. The position is set to start as soon as possible, in line with the agreement. Your homebase will be our office in Ruoholahti, Helsinki but you are free to work flexible in office or in hybrid model. 

As a Marketing Manager your main responsibilities are:

• Collaborate closely with internal subject matter experts, sales and product management to develop value propositions that resonate with our customers.
• Develop and support go-to-market plans for new products and creative campaigns for existing offering to boost the lead generation.
• Create compelling marketing content, including customer stories, sales materials, webinars, website copy, monthly newsletters, and blog posts that clearly communicate the value of our products.
• Plan, execute, and monitor digital marketing campaigns across social media channels; analyze performance and continuously optimize based on results and evolving business goals.
• Leverage digital platforms to scale messaging, track engagement, and fine-tune content in line with the overall marketing strategy.
• Plan and execute user events and global trade fairs as strategic platforms to showcase NAPA Design Solutions, engage target audiences, and drive product awareness and adoption on a global scale.
• Lead the development and execution of the product marketing strategy for NAPA Design Solutions.
• Drive initiatives that increase brand awareness and support growth among both existing and prospective customers.
• Manage the sourcing of external expertise to complement our in-house competencies.

What skills are expected for a perfect match?

We expect you to already have some years of experience in product marketing and a history of successful management of digital marketing campaigns. These would be beneficial for the role:

• Strong hands-on attitude with proven results in the execution of marketing campaigns.
• Ability to translate the product value proposition to appealing stories to the right audience.
• Proven experience in using digital marketing to drive lead generation and business growth.
• Proficiency in marketing automation and CRM tools.
• Experience in event management and organizational planning, with strong coordination skills.
• Excellent facilitation and cross-functional skills to lead projects in a self-managed organization.
• Team-oriented mindset with the ability to work effectively with colleagues and external partners to drive initiatives forward.
• Previous experience in B2B product marketing.
• Basic graphic design skills and familiarity with Figma or Adobe Creative Suite.
• Understanding of CAE/CAD software industry is a plus.
• Excellent command of written and oral English.

NAPA as an employer

Meaningful work

We are proud to play our part in creating a sustainable world, and a career at NAPA means working with a purpose. We focus on building the best possible products for our customers, with whom we have close and long-lasting relationships. We protect the environment and human life at sea by powering safer and greener vessels with our technology.

NAPA way of working

We are a self-managed organization. Everyone is here to help and guide each other, but you’re your own boss. The core of our self-management philosophy is trust. We trust that our employees make the right decisions and take care of their personal growth. We provide several opportunities for that, and everyone can manage their own working time. You can work at the office, from home or even while abroad.

Enjoy working together

...is one of our core values. Learning from and respecting each other provides a healthy and pleasant working environment. We, as NAPArians, share our knowledge and help each other when needed. NAPA has offices and customers around the world, and you will be able to meet people from many different cultures.

Read more about our values and culture: https://www.napa.fi/careers/

Ready to get on board and join the NAPA crew?

We kindly ask you to send your application and CV as soon as possible, but at the latest by 11.6.2025. We are ready to start the interview process already during the application period and the position will be filled as soon as a suitable candidate has been found.

For more information about the position, please get in touch with Mikko Forss, EVP, Design Solutions, by e-mail: mikko.forss@napa.fi

With over 35 years of operation, NAPA is a leading software and data services provider for ship design and operations to enable safe, sustainable, and future-proof maritime industry. Headquartered in Finland, NAPA employs 200 experts, combining expertise in naval architecture, fleet operations and digital services. NAPA operates globally, with a presence in Japan, Korea, China, Singapore, the USA, Germany, Greece, Romania and India.

With over 90% of new vessels built by NAPA customers, NAPA’s ship design software is the global de facto standard in shipbuilding. Furthermore, NAPA is a market leader in ship stability management and safety data services for passenger ships, and its cloud-based solutions for ship performance monitoring and voyage optimization support shipping’s decarbonization journey. For more information, visit http://www.napa.fi.